*** Conference in Progress: https://engagez.net/celerant2021 ***
Celerant is hosting its 2nd annual client conference for Cumulus Retail. Explore the latest features and integrations, and learn how to better navigate your retail business in today’s post-pandemic world. This year’s event will be just a few hours per day, spread across 4 days, as opposed to 2 full days back-to-back.
Director of Sales & Marketing, Management One
Psychology of Price (Markup/Markdown Game)
Consumers want the best deal possible, whether they need the item or not. Getting to the best price is winning in their minds. But the right price is not always the lowest price. Join Paul on a fascinating journey as we explore the psychology of price- from the retailer and consumer’s point of view. Learn the tactics you will need to deploy and maintain your competitive position with an eye (or two) on staying ahead of inflation.
“The conference exceeded my expectations; and I really like the Zoom virtual format. Out of all the sessions, the inventory and eCommerce sessions were my favorite, and I would like to learn more about the QuickBooks Online interface. I will definitely attend the conference again next year.”
“Hearing how other retailers use the program from an Implementation Manager and fellow Cumulus users is 100% helpful, and a good use of my time. Next year, we will sign up several of our employees to attend so they can interact directly with Celerant, and ask questions about specific areas of the program which they work with on a daily basis.”
As the retail industry shifted, it became important for our retail clients to be agile and stay ahead of the competition. To ensure our clients have the technology they need to strengthen their brick-and-mortar and online business, Celerant implemented many new features and 3rd-party integrations this past year- all of which were introduced at the conference. After hosting a client conference for our Stratus Enterprise dealers for over 15 years, it only seemed natural to bring that same benefit to our Cumulus retailers. We thank everyone involved for making this year’s virtual conference a success, and look forward to continuing again next year.”
At the conference, we will introduce and discuss the newest features and integrations added to Cumulus Retail within the last 12-18 months.
3:30 – 4:45 PM ET
Title: Purchase Orders
Speaker: Dianna Bray, Implementation Manager & Trainer
Title: The Importance of a Long-Term SEO Strategy
Just because you launched a website doesn’t mean customers will visit and purchase. In this session, we will discuss the importance of Search Engine Optimization (SEO), and how Celerant can help you reach your target audience and attract more customers with a long-term digital marketing strategy, encompassing SEO, content marketing, email marketing and social media marketing.
Speaker: Ed Rowin, Web Support Manager
Title: ATF Compliance with FastBound™ and 4473 Cloud™
This session is intended for FFL dealers who are currently using FastBound or interested in moving to a digital solution for ATF compliance. You will get a first-hand look at FastBound’s A&D Book and e4473, which is backed by FFLGuard™ for legal defense. We will also review how to store FastBound’s 4473’s on the Cloud via 4473 Cloud. This session is led by FastBound; 4473 Cloud and Celerant will be available to answer questions.
Speaker: Chris Tabone, Sales Executive
4:00 – 5:15 PM ET
Title: How To: Customize your Point of Sale for your Needs
Session: In this session, we will demonstrate how to customize your Cumulus Retail™ point of sale. Learn how to add your branding, logo or product images; display custom messaging on your credit card terminal; configure menu items; rearrange/remove/rename fields and hotkeys; display dashboards; leverage layouts in the Cumulus back office, configure user permissions, adjust point of sale settings, and more.
Speaker: Shawn Pritchett, Implementation Manager
Title: Streamline Order Fulfillment
Learn how to improve and streamline your order fulfillment within Cumulus Retail™, regardless if the orders are completed via your eCommerce site, mobile shopping app, or through marketplace integrations. We will also show you how to pick, pack and ship in a few, easy steps; and print packing slips and shipping labels in one step. You’ll also learn how to use integrated shipping tools with UPS™, FedEx™, USPS™, and leverage ShipEngine™ to gain access to 40+ carriers and live rate shopping tools.
Speaker: Dianna Bray, Implementation Manager & Trainer
Title: Distributor Integrations for your Store
In this session, you will meet several of Celerant’s distributor partners and learn how to integrate with them via your Celerant software. Learn how to import distributor data through catalog import, whether you’re pulling new products and/or updating existing products. Learn how to set up min/max stock levels and vendor prioritization so you can automate purchasing with your preferred vendors. Additionally, learn how our receiving process links to your distributors’ catalog so you can easily scan products into their system while receiving them, on-the-fly.
Speaker: Tonya Abrego, Implementation Manager
2:00 – 3:15 PM ET
Title: How To: Track Financials with QuickBooks™ Integration
In this session, we will demonstrate how to sync your point of sale with QuickBooks Online, and how the integration works. You will learn how to automate data transfer to/from QuickBooks, which allows you to run cash flow and inventory reports, create invoices and purchase orders, review financial, including balance sheets, and more.
Speaker: Dianna Bray, Implementation Manager & Trainer
Title: Cumulus eCommerce™ CMS & Web Portal Training
Learn how to use the content management system (CMS), Mura™, to edit and update web content. Get hands-on training how to add/edit blog posts, slider and mini banners, page content, images, and also how to change your logo. We will also review the web portal, so you can better manage your Cumulus eCommerce™ website.
Speakers:
Brenda Pavia, Web Project Manager
Kim Mildt, Cumulus eCommerce Manager
Title: Accelerating Revenue Through Payments with Cash Discounts & Surcharge Options
Discover how Fortis’ payment integration with Celerant’s software can help you accelerate revenue and tackle payment challenges specialty retail businesses face. During this session, learn about convenient payment methods you can offer your customers so they can pay anywhere, any time. We’ll also talk through how you can save time and money by using e-invoicing and recurring payment options, how to apply surcharges to recoup costs, and how to speed up time revenue with next day funding. Stick around ‘til the end for some payments trivia and a chance to win some great prizes!
Speaker: Fortis™
2:00 – 3:15 PM ET
Title: Take Advantage of Promotions, Coupons & Loyalty Rewards
In this session, we will review a variety of tools built into Cumulus Retail™ to help you increase sales and loyalty. We will show you how to create promotions, term sales, coupons, group pricing, automated discounting, loyalty reward programs, BOGOs (an optional add-on), contract pricing (an optional add-on), and more. We will also review the new optional add-on for importing term sales.
Speaker: Dave Libby, Implementation Manager & Trainer
Title: Automating sales tax compliance
Speaker: Avalara™
Title: Celerant’s A&D Training
In this session, we will review Celerant’s electronic A&D Book that is included at no charge, within the Celerant software, and fully integrated with the point of sale. The goal for this session is help ensure the accuracy of your bound book and eliminate errors, while incorporating practices you already have in place to seamlessly integrate your bound book with your inventory. Learn how the Celerant A&D book automatically records every gun sale, allows you to view the history of any firearm, produces ATF-formatted reports and can be backed up daily.
Speaker: Tonya Abrego, Implementation Manager
Implementation Department Manager, Celerant Technology
Web Project Manager, Celerant Technology
Brenda Pavia is one of our Web Project Managers. With 2 years of customer service experience, she assists our clients in putting their eCommerce sites together and bringing them live on the Web. She’s based out of the Atlanta office, and enjoys reading and art on her off time.
Senior Sales Executive, Celerant Technology
Senior Sales Executive, Celerant Technology
Senior Sales Executive, Celerant Technology
2:30 – 3:45 PM ET
Title: Learn the Top New Features in Cumulus Retail™
In this session, will focus on some of the new and exciting featured added to the recent version of Cumulus Retail (v 2.7.4). We’ll cover a range of topics, such as the catalog import, purchase order entry, fulfilling physical gift cards from the web, work order module enhancements, term sale import, printing messages on receipts with round-up donations, and much more. We will also introduce new 3rd-party integrations, including Klarna™ (consumer financing), Locally™ (selling store inventory on major brand websites with pull-back orders).
Speaker: Jeff Weaver, Modification Coordinator
Title: Launch a New eCommerce Website
This session is intended for clients that recently launched an eCommerce site, or considering a Cumulus eCommerce™ site. We will focus on what it takes to launch a Celerant website, our curbside pickup app, buy online/pickup in store (BOPIS), and more. We will also introduce 3rd-party marketplace integrations, mobile shopping apps, and what you can do to enhance your online experience and boost online sale.
Speaker: Kim Mildt, Cumulus eCommerce Manager
Title: Range Management Training
In this session, we will demonstrate the range management module, which is now accessible in Cumulus Retail™ via the Services module. We will show you how to run your range more efficiently and more profitable. We will also review lane/course scheduling, membership/club programs, recurring billing, club ID card printing, and the latest enhancements, such as SMS text message reminders and digital waivers options.
Speaker: Tonya Abrego, Implementation Manager
2:00 – 3:15 PM ET
Title: How To: Import Data into Cumulus Retail™
In this session, we will teach you how to import data into Cumulus Retail, including products, styles, pricing, term sales (new), costs, customers, min/max levels, purchase orders, inventory counts, and more. We will demonstrate our import templates, and how to import data via the import tool, CSV files, and by integrating directly with your vendors’ catalogs.
Speaker: Dianna Bray, Implementation Manager & Trainer
Title: The Future of Integrated Payments in Retail
As payment processing has become more complex, the answer has gotten much simpler. Find out how an end-to-end payment solution can help even the largest retail enterprises cut costs, streamline operations, and implement the latest technologies.
Speaker: Shift4™
Title: Online Product Feeds & Drop Ship with Distributors
Learn how to pull your distributors’ product feeds and display their product data on your site. We will demonstrate how to edit distributors’ data to make it your own, set pricing rules and map products to your website department structure (whether using Celerant’s template or a custom hierarchy). We will discuss the different aspects of vendor drop shipping, how to sell more products in-store and online without stocking the merchandise, and best practices to ensure your shipping rates are profitable and competitive.
Speakers:
Kim Mildt, Cumulus eCommerce Manager
Tonya Abrego, Implementation Manager
3:30 – 4:45 PM ET
Title: Streamline Inventory Management with New Features
In this session, we will cover new features added to the inventory management module, including processes such as transfers, adjustments, physical inventory, maintaining accurate on-hand inventory quantities, and methods for entering inventory data into the system (manual entry, scanning, importing).
Speaker: Tandy Trujillo, Implementation Manager
Title: Integrate your Email Marketing with Customer & Sales Data
Learn how to send personalized promotional messages- to the right people, at the right time. This can help increase your email marketing efforts by 6x! We’ll discuss automated workflows, sending emails based on triggers within the software, and using sales/customer data to personalize emails so you can ‘break through the noise’ and better promote your business.
Speaker: Vin Forte, Digital Marketing Manager
Title: Boost Sales with Buy-Trade & Consignment
In this session, we will review the buy-trade & consignment of firearms, and how to enhance the customer experience with a smoother process. We’ll introduce new features, such as ‘auto-update cost based on consignment sale price’, and the buy/trade module as an available add-on for Cumulus Retail.
Speaker: Terrance Harvey, Implementation Manager
3:30 – 4:45 PM ET
Title: Stay Ahead of the Curve with Celerant’s Reporting Tools
Learn about Celerant’s built-in reporting tools, and how they can help you better understand and improve every aspect of your retail business. In this session, you will get a first-hand look at Celerant’s canned and custom reports, dashboards, scheduled reporting, and 3rd-party integrations, such as Management One™ for open-to-buy. We will also introduce our latest reports, new attributes/metrics, our optional Custom Report Designer, and more.
Speaker: Dave Libby, Implementation Manager & Trainer
Title: Elevate your Online Strategy
This session will focus on ways to bring your online business to the next level, whether it’s by adding new features to your existing Cumulus eCommerce site, launching a Celerant mobile shopping app, or expanding your online business with online marketplace integrations. We will also review integrations with Klarna™ (consumer financing), ClearSale™ (fraud protection), GoCart™ & Apple Pay™ (frictionless check-out), AudioEye™ (web accessibility), and Google™ and Facebook™ feeds.
Speaker: Zeke Hamdani, Director of Web Services
Title: TBD
Speaker: TBD
Sales Executive, Celerant Technology
Sales Executive, Celerant Technology
Sales Executive, Celerant Technology
Gary Ellis is a Senior Sales Executive for Celerant Technology, working primarily with firearms dealers and ranges. Gary has spent over 30 years working with retail technology- starting with NCR in 1980 as a Systems Analyst; and developed his own software company – A&E Retail Management in 1987. A&E was acquired by Celerant in late 2004, and was hired by the company due to his knowledge of technology, sales and the firearms retail industry. Gary is based out of Central Oklahoma.
Senior Sales Executive, Celerant Technology
As a Senior Sales Executive, Tom is passionate in helping retailers run their businesses more effectively through technology. Tom provides demonstrations of Celerant’s innovative software to both new prospects as well as to an active client base of over 100 retailers. With a wide range of knowledge in all retail markets- including apparel, footwear, sporting goods, specialty and more- Tom’s expertise is within the hunting/outdoor space. He brings years of experience in the firearms market to introduce new technology to dealers, enabling them to automate all aspects of their business, both in store and online.
After serving 4 years in the U.S. Navy, Tom worked as a contractor for the U.S. Airforce on the Presidential Aircraft Fleet on Andrews AFB, resulting with a diverse and highly skilled background. Tom graduated Everglades University with a degree in Aviation Engineering.
Hobbies: Sports, coaching ice hockey and playing golf. He also enjoys family time with his wife, two sons, and his dog, Brody.
Sales Manager, Celerant Technology
As Senior Account Executive, Ray Wener is responsible for managing many aspects of Celerant Technology’s strategic revenue growth from both new and existing business. Ray brings more than 12 years of sales and sales management experience in the retail technology space; and has an extensive hospitality management and consulting background. He has comprehensive background in reporting and analytics, including advanced tools such as data-mining and data warehousing.
Wener attended the University of Maryland, and enjoys spending time with his family in Denver, CO surrounded by mountains, biking, and skiing.
Sales Manager, Celerant Technology
Mike Er is the Sales Manager for Celerant Technology, and is well-versed in retail and technology. With an extensive background in sales from various multi-national and Fortune 500 companies including: JPMorgan Chase Bank, Johnson & Johnson, Google and TSYS, Mike has helped many companies exceed revenue targets while improving the sales experience for both customers and sales reps.
Education: Mike has a B.S. in Software Engineering and a MBA in International Business. He lives by the words “Success is a journey, not a destination.
Vice President & CTO, Celerant Technology
Robert Goldman, Vice President and CTO of Celerant Technology, is an expert software engineer with extensive knowledge of software development, programming, and product research and development (R&D). He co-founded Celerant Technology in 1999 with his brother and Celerant CEO, Ian Goldman, in order to offer the most efficient form of inventory management and POS systems for the retail industry. Goldman’s extensive experience and expertise in the industry, has allowed exponential growth for Celerant in the retail technology industry.
Prior to Celerant Technology, Robert Goldman served as senior technician and technical writer at Goldman Marcus, specializing in developing key software for small retail businesses. Goldman has a Bachelor of Engineering in Civil Engineering from The Cooper Union for the Advancement of Science and Art. He was also a member of Chi Epsilon, the renowned civil engineering honor society. In his spare time, Goldman enjoys spending time with his wife and two daughters.
Cumulus eCommerce Manager, Celerant Technology
Kim Mildt is leading an effective team of project managers, designers and developers. She has more than 25 years experience in Point of Sale and Ecommerce with a strong background in credit card processing. Based out of the Atlanta office, in her off hours she enjoys spending time with her family.
Modification Coordinator, Celerant Technology
Jeff is Celerant’s Modification Coordinator; and has extensive knowledge of all products offered by Celerant, including Command Retail and Stratus. In addition, he works alongside the various internal departments within Celerant, as well as Celerant’s clients and partners to help identify, outline, document, and test new enhancements to improve the overall products offered by Celerant.
Implementation Manager, Celerant Technology
Implementation Manager, Celerant Technology
Implementation Manager, Celerant Technology
Tandy started his career at CAM Commerce, a subsidiary of Celerant, in 2007 as an Implementation Manager & Training Expert; and later joined Celerant in 2013. Tandy brings over 11 years of experience working with retailers in a vast variety of roles, including technical support, beta program management, escalated customer management, software training, project management, and implementation. Since joining Celerant, he has successfully implemented all Celerant and CAM Commerce product lines for a wide variety of retail industries (firearms, sporting goods, outdoor gear, pharmacy, footwear & apparel, urban wear, country store, ski shops, and more), and ranging in size ranging from single store retailers to well over 100 store corporations.
Tandy attended California State University of Fullerton, with BS in Computer Science and a minor in Mathematics.
Digital Marketing Manager, Celerant Technology
Web Support Manager, Celerant Technology
Implementation Manager & Trainer, Celerant Technology
Dianna Bray moved to Celerant from CAM Commerce in 2017, taking a positions as implementation project manager. Her strong background in accounting is a great asset for the team. Dianna comes from Celerant’s subsidiary, CAM Commerce, starting with Cam in 2000, at CAM, Dianna was a software support tech and trainer. Prior to 1999, Dianna was in the retail industry for 20 years, working several different verticals including fashion, furniture, hardware, paint, and decorating stores. With job descriptions from sales clerk and bookkeeping to office manager.
Implementation Manager & Trainer, Celerant Technology
Director of Sales & Marketing, Management ONE
Paul Erickson presently serves as Director of Sales & Marketing with Management One Inc. Based out of Minneapolis, Minnesota he has served retail clients throughout the United States, Canada, Latin America and the Caribbean.
Widely recognized for his talents as a retail educator, Mr. Erickson has conducted seminars and workshops to retail trade shows and conferences throughout North America, Europe and Asia. He has been featured in Fortune Magazine, Women’s Wear Daily, MR Magazine and on the CBS Evening News.
Mr. Erickson received a BS in Marketing from the University of Wisconsin and has completed a number of graduate level courses in Data Analysis and Statistical Theory and Probability.
Director of Web Services, Celerant Technology
Zeke Hamdani, the Director of Web Services for Celerant Technology is an eCommerce expert with over 14 years of experience in the retail industry. With an ultimate goal of delivering cutting edge technology, Hamdani approaches information technology with the abilities of a programmer and the sensibilities of a retailer. Hamdani believes that a keen eye for detail coupled with creative thought is key to creating the best products and had enabled him to effectively compete with juggernaut firms with exponentially more resources.
Implementation Manager, Celerant Technology
Director of Marketing, Assistant VP, Celerant Technology
As the Director of Marketing and Assistant VP of Celerant, Michele is responsible for increasing brand awareness for the company and driving growth for its products within the retail market. She leads the planning, development, and execution of all Celerant’s marketing strategies, public relations, trade events and communication efforts. Michele is also directly responsible for overseeing the company’s partnerships to enhance Celerant’s solution with 3rd-party integrated solutions. With nearly 15 years of experience with retail software and an extensive background in the hospitality industry, along with her passion to technology and messaging has driven numerous successful marketing campaigns, and aligned Celerant with the most innovative clients and partners in retail today.
Michele holds a Bachelor’s degree in business with a dual concentration in marketing and management from the City University of New York; graduating Cum Laude. When she’s not building Celerant’s brand, Michele enjoys raising her young triplets, a newborn and traveling.
President & CEO, Celerant Technology
Ian Goldman, President and CEO of Celerant Technology, is an expert software engineer and entrepreneur with extensive knowledge of Point of Sale systems, CRM, and inventory management. He co-founded Celerant Technology in 1999 with the goal of offering the most efficient and scalable turnkey POS platform to retailers that simplifies operations by integrating all aspects of management into a singular solution. The core of Goldman’s philosophy in running the company is that any edge in the retail environment can help drive traffic to a storefront, generate more revenue and develop positive customer experiences. With Goldman at the helm, Celerant has grown exponentially, and become an industry leader in retail technology.
Prior to Celerant Technology, Goldman was the co-founder of Goldman Marcus – specializing in software solutions for small retailers. Goldman designed and developed software that is now utilized by many retailers throughout the nation. Goldman also served as a software engineer for Downstate Medical Center and Neuro-Imaging Research Corporation, where he designed complex neurological software for health-care.
Implementation Manager, Celerant Technology
